1 Investigate

The journey begins with understanding your customers. We identify who they are, why they buy, and what would make them buy from you. Using techniques such as workshops, market research, and competitor analysis, we tap into insights that often go unnoticed.

  • Creative Brief Accelerator workshops
  • Value Proposition sprints
  • Research and competitor analysis
male client sitting at a table during a creative briefing session
close up of hands writing on a post it note

2 Design

Having identified the insights, the goal is clear: make your brand more appealing to your customers, ensuring they choose you over competitors. It's not just about design. It's about crafting a compelling narrative that resonates with your audience, making your brand the obvious choice.

  • Packaging
  • Design and branding
  • Branded interiors
  • Photography and video

3 Deliver

This is where the design transforms from concept to reality, leaving a lasting impression on your audience across every touch point. Our focus at this stage is to make sure that your brand message is clear and consistent across your printed and digital media outputs.

  • Packaging
  • Design and branding
  • Branded interiors
  • Photography and video
a selection of artisonla chocolate packaging designs on a red background

Our Capabilities


Transform your brand into a compelling story that translates customer insights into a powerful identity that leaves a lasting impression.


Craft a road map for success with our strategic expertise, guiding your business towards a design approach that drives commercial success.


Elevate your workspace with our innovative approach to commercial interiors. We create environments that inspire creativity, productivity, and a sense of identity.


Capture the essence of your story through our lens. From captivating films to striking photographs, we bring your vision to life with a creative touch.

Hi, I’m David, creative director at Design by Theory Ltd.

I believe that effective design is rooted in theoretical foundations. You see, most businesses I’ve worked with struggle to get their message right. They fall into the trap of saying exactly the same things as their competitors, and lose confidence with their creative choices. I'm here to help.

David Cliff creative director